Alright. Let me head off the grumbling at the pass. This is going to sound a lot like an infomercial … and you guys are going to be tempted to gripe at me (no, I am not touchy about this at all – whatever gave you that idea?). We generally keep these pages free of blatant advertising, at least the sort of stuff beyond promoting what we do at Future Now.
Then again, sometimes an idea is just too good to sit on. And my friend, Dan Janal, has a good idea for all of you who are dealing with declining budgets, downsizing, general cost-cutting and other misfortunes of scale. Yes, he happens to be Founder and President of GreatTeleseminars.com. 1 And if you think his ideas could work for you, I’d love you to check him out.
So here’s his overview of what to expect, including costs, when you examine the option of teleseminaring. I think he covers all the bases … except the part about "let’s do lunch."
Use the Phone to Deliver Your Message to Clients and
by Dan Janal
With travel becoming so expensive and challenging, what alternatives are there to meeting face-to-face to help build strong relations with our customers and employees?
Delivering your marketing messages and training lessons by telephone could be the answer.
These teleseminars, as they are called in the industry, are fantastic ways to deliver high-level content at low prices to a wide number of people in numerous locations!
To conduct a teleseminar you'll need to rent a "bridge line" which is another name for a conference line. But unlike the expensive conference lines from major telephone companies like AT&T which charge hundreds of dollars per session, these bridge lines are inexpensive – about $25 an hour for up to 25 participants – and offer a quality comparable with the major vendors.
Conducting a teleseminar session is as simple as a making a long-distance telephone call. Clients or employees call the central number of the bridge line and then press a private access code to connect to the session. The seminar leader calls in on another access code that enables him or her to control the flow of the training and to call on participants. The access code ensures your meetings are private and confidential.
The seminar leader delivers the content by talking on the phone. Participants can listen comfortably with headsets or speaker phones, by themselves or in a group setting.
Any topic that you would deliver in a sales meeting or a conference education setting could be an appropriate topic for your teleseminar.
Smart leaders send handouts to the participants ahead of time so clients, prospects or employees can concentrate more effectively instead of take notes non-stop. Smart participants review the material beforehand and develop questions that pertain to their situation. A good session allows for interactivity between the leader and the participants!
Another benefit of holding teleseminars is that these sessions can be recorded onto audiocassette tapes or CDs, so participants can listen again at a later date and get more value from the session. Also, people who could not attend can listen. Finally, you can sell the tapes to clients, prospects or other organizations if the content were appropriate (non-confidential) and the topic appealing. The recording can also be posted to your website, where people can listen to the entire session or selected portions – for free or a fee. It all depends on your marketing goals.
The return on investment for a teleseminar is tremendous. For example, if a company charges $250 for a one-hour teleseminar with 25 people – additional people may attend for $2 per person. So, if you charge $25 for your teleseminars, you can make your money back after the tenth person signs up!
Plus you can get a CD recording of the teleseminar that you can sell forever. A CD costs $3 and can be sold for $25 and up, so you make 8 times your investment in product sales. This is really a winning proposition for any information provider or coach who has content and a mailing list of loyal customers.
Teleseminars and webinars can help you deliver your message to your clients and your employees for a fraction of the price of travel.
1. Dan Janal also speaks on the topics of Internet Marketing, Marketing, Publicity, Branding and Entrepreneurship. He has spoken everywhere from Beijing to Berkeley to Budapest. His best-selling book, "Dan Janal's Guide to Marketing on the Internet" has been translated into six languages. You can contact Dan at firstname.lastname@example.org and his website is www.GreatTeleseminars.com.
P.S. To get a sense of a teleseminar, join Bryan Eisenberg from Future Now on 1/17/03 at 1 p.m. EST for "Persuading Your Online Visitor." For just $10 every attendee will also get an autographed copy of Persuasive Online Copywriting (an $18 value).
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