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Thursday, Nov. 13, 2008 at 11:44 am

33 Free Tools to Make Your Website Better

By Bryan Eisenberg
November 13th, 2008

free toolbox1. Site-Perf – get an accurate, realistic, and helpful estimation of your site’s loading speed. The script fully emulates natural browser behavior downloading your page with all the images, CSS, JS and other files – just like a regular user. A unique feature is that site-perf.com allows to measure packet loss ratio with reasonable precision.

2. Customer Focus Calculator – will analyze the words on your page and determine if your copy is more about yourself or your customer. This tool will measure if you are we-we-ing all over yourself.

3. BT Buckets – Engage your users with a free segmentation and behavioral targeting tool.

4. 4Q from IPerceptions – developed with web analytics evangelist Avinash Kaushik. When evaluating how you website is doing obviously it helps to get your customers’ opinions. This free tool helps you answer four important questions:

* How satisfied are my visitors?
* What are my visitors at my website to do?
* Are they completing what they set out to do?
* If not, why not?
* If yes, what did they like best about the online experience?

5. What’s the Buzz? – a keyword research tool with one simple aim: to find out who’s talking about a certain keyword. To do that, it does five things:

* It displays the Technorati Blog Popularity Chart, showing how popular the keyword has been blogged about in the past 90 days
* It displays the Google Trends chart for the keyword
* It finds blog posts tagged with the keyword
* It finds blog posts containing the keyword (a straight-forward search)
* It finds social bookmarks tagged with the keywords

6. Bad Neighborhood Link Checker – scan the links on your website, and on the pages that your website is linking to, and flag possible problem areas.

7. Backlink Social Celebrity SEO Tool – discover who bookmarked a webpage and who linked to that webpage. The bookmarks are searched for in the various social bookmarking services, such as del.icio.us, Raw Sugar, and others. The backlinks are found using Google and Yahoo!.

8. Webbed-O-Meter 2.0 – can help track how effective you are at inspiring consumer generated content online, call it buzz marketing, social media marketing or viral marketing.

9. Website Grader – provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.

10. Spider Simulator – help you find out for yourself how a search engine reacts to your pages and what can be done to boost your visibility.

11. Spider Test – Shows the source code of a page, all outbound links, and common words and phrases.

12. Google Analytics – web analytics with new “enterprise features” and a ton of plugins and hacks.

13. Google Website Optimizer – Free A/B and Multivariate Testing

14. Yahoo! Analytics – still in beta, but incredibly powerful. It is currently available with Yahoo! Merchant Solutions Standard, Professional, and Yahoo! Store plans.

15. Microsoft adCenter Analytics – by invitation only, but you can apply at the link provided.

16. Piwik – This is an open source web analytics solution.

17. Linkscape – allows access to link information on more than 30+ billion web pages across 200+ million domains.

18. BacklinkAnalysis – Get a look at what keywords websites are linking to you with.

19. Trifecta – Measures metrics to estimate the relative popularity and importance of Page, Blog or Domain.

20. Firebug – this plugin for Firefox provides a number of development tools. For the purposes of analysis, Firebug will allow you to monitor and debug HTML, CSS, and JavaScript from within your browser.

21. YSlow for Firebug – YSlow will analyze your page to make suggestions for how you can speed up the page. YSlow is integrated with Firebug.

22. Google Webmaster Tools – see which phrases your ranking well for, what pages are causing problems for Google when crawling your site, which pages are getting the most links, rss subscribers, etc.

23. Morgue File – offers free high resolution digital stock photography for either corporate or public use.

24. OpenAds – for sites that want to serve and track advertising.

25. Sitescore – analyzes the quality of incoming and outgoing links, keyword density, page titles, plagiarism, popularity rank, the usage of popups and the effectiveness of site’s structure. Sitescore also grades the printability, readability, spiderability and usability of the page as well as spelling and W3C compliance. This is no longer available for free, sorry.

26. mon.itor.us – use this to monitor uptime, website performance and other hosting abnormalities.

27. Orangoo Spell Check – spell check your website.

28. The Scrutinizer – offers 283 tools to test your website in one place.

29. Product Indexation Check – use this handy tool to check how many of your category or product pages are included in the major search engines.

30. Kamplye – allows your visitors to give feedback on your site, via a little button that sits at the edge of each webpage.

31. Google’s Free Custom Search Engine – create your own custom search engine, indexing your website or add additonal websites as well.

32. Feng-GUI – generates heatmaps for your website (upload a screenshot) by simulating human vision during the first five seconds of viewing your website.

33. Scrutinizer browser – a web browser, based upon the Adobe AIR toolkit and the WebKit browser, that offers a simulation of the human visual system. Using this simulation, you can get a better idea of how users interact with your site design.

What are some of your favorite free tools to make websites better? Are you having success? If you aren’t satisfied with your progress, or aren’t sure what to do with these tools, maybe you need an OnTarget subscription for continuous improvement. Contact us and find out how we can help.

Add Your Comments

Comments (182)

  1. [...] Read the rest of this great post here [...]

  2. Looks like a good list of tools. Some I knew about, other are new.

    Thanks.

  3. Excellent list of tools! All of them are huge value-drivers. Thanks so much for naming 4Q on this list.

  4. Wow…I just found out what I am going to be doing tonight. Probably will install at least 3-4 of these tools. Excellent list. Thanks for the information!

  5. This is a great list. It is going to take a while to go through all of these if each one requires unique installation code snippets.

  6. Thank you for this awesome list! For those looking for a quick analysis of their website, I recommend http://www.websitegrader.com. HubSpot created this cool tool to “grade” your website. All you have to do is put in your url and your email (don’t worry they won’t SPAM you) and it is totally free.

  7. Good tools. Not sure how well they all work from trying them, but fun. Members only ones,aren’t woth posting on free tools

  8. I’ve noticed sitescore.org doesn’t work on my side… maybe it’s a dns issue?

  9. [...] онлайн инструмента с които мобем да подобрим сайта си 33 Free Tools to Make Your Website Better | FutureNow’s GrokDotCom / Marketing Optimization Bl… Free Online Toolsselection of the most remarkable 55 free online tools: Emma Alvarez Site: [...]

  10. [...] a positive note, Bryan Eisenberg has compiled a list of 33 tools to make your website better, including Kampyle’s suggestion-box tool, like the one we have in the bottom right hand [...]

  11. I saw many sites with Kamplye and I didn’t like it. Google Analytics is really useful tool. Scrutinizer very nice collection of tools.

  12. [...] 33 Website Tools [...]

  13. [...] article is actually not an article, but a list of 33 tools you can use to make your website more efficient, more searchable, and just better overall for your [...]

  14. Nice list. Thanks!

  15. Hi, thanks for including our tool on your list! ;)
    You can integrate BTBuckets with Google Analytics, Google Ad Manager and much more! Check it out!

  16. This really is a great list Brian. For those you who want to learn tips and tricks for these free tools to help improve their website (and stop wasting money on online marketing), feel free to read my new ebook all about this…
    http://rich-page.com/web-analytics/out-now-my-new-free-website-improvement-ebook/

    Thanks!

    Rich (a website optimization fanatic)
    http://www.rich-page.com

  17. Hello and great post with a huge offering of tools and there are some here that are a must have to get your web-site up to par.great post and kep up the good work.
    thanks,
    keith w.

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  19. What a great set of tools! Many I haven’t heard of before. Thanks!

  20. No doubt this is an awesome list and that too for zero cost. I have it bookmarked. This is a must have list for any web developers.

  21. Thanks. This is excellent list of free tools. All of them are of huge value for any web development team.

  22. [...] Bookmarked a link on Delicious. 33 Free Tools to Make Your Website Better | FutureNow’s GrokDotCom / Marketing Optimization Bl… [...]

  23. [...] zweite Link gehört zum Themengebiet Website Optimierung. Auf Grokdotkom, einem meiner Lieblings-Blogs zum Thema Website Testing, Website Optimierung und Conversion [...]

  24. Great list, thanks.

  25. Seriously great roundup of tools. I’ve bookmarked the majority of them as I knew of only a few beforehand. Keep up the fantastic posts.

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  28. [...] Everyone is looking for an edge when it comes to Internet marketing. Ensuring your website is performing at peak efficiency is a crucial part of that overall strategy. Brayn Eisenberg has 33 tools that can make your website better. [...]

  29. [...] grokdotcom.com gibt es eine Liste mit 33 Tools, die zur Suchmaschinenoptimierung bzw. generell zur Verbesserung [...]

  30. Yum! Posts with lists of tools are always great and this one is superior!

    SiteScore is actually at http://www.silktide.com/sitescore/

  31. I don’t see any free options with SiteScore. Maybe I missed them…

  32. [...] die voor handen zijn. En dan met name de gratis tools. Bryan Eisenberg heeft dit gedaan: hij heeft 33 gratis tools op een rij gezet, met uitleg, waarin je heerlijk kunt rondsnuffelen op zoek naar de voor jou meest [...]

  33. I’m missing some webanalytics / heatmap tools:

    GetClicky
    ClickTale
    ClickDensity
    Woopra (!)

  34. Crazy post! I’ll try a few of these… So little time!

  35. Great list of tools. On any list like this they’ll always be several I’ve tried but still new ones that have not been utilized yet.

  36. A couple of tools on this list are no longer free and should be removed, the SEOmoz tool and the Silktide tool to begin with.

  37. [...] müssen nicht immer was Kosten und können trotzdem gut sein. Im grokdotcom-Blog wurden gerade 33 kostenlose Seo-Tools vorgestellt. Einige davon sind echt empfehlenswert und sollte man mal ausprobieren. Der Artikel ist [...]

  38. The actual trick is finding a client with the budget to actually pay to have all or even half of these tools utilized, or a normal actual business owner with the time and technical understanding to figure out on their own. We will definitely look through these. Thanks there are several we have not found before. If anyone runs across a potential lead or client that has a budget for this work let us know, we pay for contracted client leads if they go through with our company. Thanks, Will

  39. Great list of tools, thanks a lot.

  40. [...] gibt mal wieder eine Linkliste zu kostenlosen Website-Optimierungstools. Hey, wieder ne Liste. Aber, bevor jetzt gestöhnt wird, da sind immerhin einige interessante mir [...]

  41. What an excellent list!!!! Thank you so much, you saved my ass with the MorgueFile reference!

  42. [...] cool link with 33 services that could make your website better. I found it through Stumbleupon 33 Free Tools to Make Your Website Better | FutureNow’s GrokDotCom / Marketing Optimization Blog Enjoy! Brad [...]

  43. Thanks for sharing the list

  44. [...] 33 Free Tools to Make Your Website Better | FutureNow’s GrokDotCom / Marketing Optimization Blog (tags: seo) [...]

  45. [...] 33 Free Tools to Make Your Website Better | FutureNow’s GrokDotCom / Marketing Optimization Bl… – [...]

  46. excellent list…I discovered some new tools I was not aware of…good job.

  47. I have seen a couple of these before but this is quite the list. I’ve bookmarked and stumbled it.

  48. Great list, but I think some tools are pretty much for same purpose.

    Maybe you could have cut down list for like 15-20 tools must to have?

    Feng-GUI sounds interesting, I’m trying it now.

  49. Thanks for your guide

  50. [...] 33 Free Tools to Make Your Website Better [...]

  51. [...] 33 Free Tools to Make Your Website Better [...]

  52. Best list of tools I have yet to see. Developing site scratch, this narrative approach is already saving us from mistakes and unfocused activities….and time is too valuable to waste.

  53. This is a great list!Thank you ever so much!

  54. [...] 33 Free Tools to Make Your Website Better [...]

  55. what’s the buzz is an interest tool. fun to play with if nothing else

  56. Great resource! Thank you!

  57. One of the best if not the best list I have seen. This is very helpful for any webmaster, thanks for sharing.

  58. I appreciate the information. I am just starting out on my own as a blogger. Cheers Tim

  59. Great reference article! Bookmarked it and gonna check out all the tools when I have some more time. Thanks, Lenen

  60. Very useful list. Thanks so much. ;)

  61. [...] 33 Free Tools to Make Your Website Better [...]

  62. Great list of free tools. I didn’t knew some of them so good job Bryan

  63. Really great and helpful list.
    thanks for sharing

  64. [...] Sticky – Web polls and interactive forms to get visitors involved on your website Futurenow – 33 Free Tools to Make Your Website [...]

  65. [...] Bryan Eisenberg suggests 33 free tools that can make your website better. [...]

  66. Thank you so much for posting this information, great!

  67. I come back and after one week want to say you all, this list rock’s. I’ve been working with it and i improved all my websites big time. Great post.

  68. Just what I was looking for! I’m bookmarking this page for future posts.
    Thanks,
    -MBM Construction

  69. Whoa, gonna take me a while to sort through the great resources on this list! Always looking to expand my seo tools bookmark collection!

  70. AFter reading the article, I come to the conclusion that I don’t know much about SEO. e.g. I have never heard of number 19: [Trifecta - Measures metrics to estimate the relative popularity and importance of Page, Blog or Domain.] SO, I will look into it immediately! Regards, Tiffany

  71. Great reference article! Bookmarked it and gonna check out all the tools when I have some more time. Thanks, BKR

  72. Another one you should add to your list: http://www.loop11.com.

  73. Nice list, thanks for sharing.I like Google Webmaster Tools

  74. Thanks for the tips. Lots of new stuff I had never heard of before.

  75. Thanks for the excellent source of website tools. There are some that I already use while others I’ve never heard of.

    Tom

  76. Use kuler from adobe to generate colors for your website.

  77. Thanks for the list – awesome stuff

  78. [...] Free-to-Cheap Goodie Bag.” I’ll be sharing some of my favorite tools from 33 free tools to improve your website and few others not on that list. Do you have any Free-to-cheap tools you use that I should [...]

  79. [...] functionality? The community? The conversation? What should get your attention? Well, if you read this article you’ll find tips to help you with all aspects of improving your [...]

  80. Great list, it is helpful for my website

  81. [...] Hi fellow warriors, Found a great link with 33 free tools to make your website better. 33 Free Tools to Make Your Website Better | FutureNow’s GrokDotCom / Marketing Optimization Blog Hope you all get some value out of it [...]

  82. Great article, some real life savers in there. I’ve been looking for a website spell checker for ages – there’s nothing worse than a typo!

  83. Great tools. Bookmarking this and going to share with my readers. Thanks!

  84. Thx for sharing the list of tools.

  85. Great resource. thanx

  86. Yeah used this before

  87. Thanks man!

  88. Really great set of tools

  89. Tools are nice, They’re helpful for my website.

  90. Great resource. thanx

  91. This list gets a little bit long…. but the first one (Site-Perf) is a cool little tool. I wish it supported https

  92. Thanks I could really use some of these tools. Fantastic

  93. Nice list. Another site to check out is ‘Test Everything’ at http://tester.jonasjohn.de/

  94. [...] 33 Free Tools to Make Your Website Better – Free tools to enhance and optimize your blog/website. [...]

  95. Great list of tools. I can try few on my small website. I am amazed how much great free info you guys provide. Its great for small businesses like mine.

  96. Hi Bryan! Woohaa… great list!

    What do you think about an update for the later 2009 with more new and interesting tools? :)

    Greetz!

  97. Great list. I prefer No. 22 – Webmaster Tools. This is a must have…
    Cheers, Tim

  98. Nice List of tools for improving your website. I really like the firebug-tool, it’s a really good tip for each webmaster.

  99. This is a great list. Don’t forget about RhinoSEO Website Grader. ( http://grader.rhinoseo.com/ ) It offers the similar grading as hubspot but looks at other factors too like sitemaps

  100. Great list, it is helpful for my Shop. Best Regards from Germany
    Frank

  101. Great information, I’m posting to my blog. I want my readers to check out suggestions as well.

  102. Wow that is some list and of those 33, I must be using only 4, so going to have a good read through all the others and see what I understand and what I can use, thank you so much for sharing them.:)

  103. Crazy list.. thanks so much! I’ll be using a few of those from now on!

  104. It is so usefull, thanks alot.
    Google is the best of them

  105. The good list, thanks

  106. Thanks for the list, I’ll try it.

  107. Perfect many thanks!

  108. Thanks for that list from Geschenk Schulanfang.

  109. Thanks for the list. Website grader and Trifecta are both awesome tools that I use very often. Good stuff.

  110. Very interesting and useful list. It would be great to see an updated version of this.

  111. Thanks for that list from Geschenk Schulanfang.

  112. Awesome list of tools and even links to them! Fantastic. Thanks.

  113. great list of tools, thank you for sharing.

  114. Thank for sharing tool.

    I useful for me.

  115. [...] functionality? The community? The conversation? What should get your attention? Well, if you read this article you’ll find tips to help you with all aspects of improving your [...]

  116. Had to give this a thumbs up on Stumbleupon. Execellent list.

  117. Very interesting and useful list. It would be great to see an updated version of this…

  118. i like this idea and i may have to use it but this is a great use of info

  119. [...] are out there and are available at free or no cost. A few years ago, I wrote a blog post entitled 33 free tools to make your website better and a few weeks ago I updated that post by writing 69 free (or low cost) tools to improve your [...]

  120. Great list of tools. Bookmarked for later. Thanks

  121. Those are great list of tools, some are very useful to make your site better.

  122. its really a great useful tools and quite interesting tthx for it

  123. I checked openads and it is great. I didnt know something like this existed.

  124. I have used 1/2 of them and love most is 12. Google Analytics – web analytics with new “enterprise features” and a ton of plugins and hacks.

  125. The Nr. 7. (Backlink Social Celebrity SEO Tool) didn’t work.

  126. i like this idea and i may have to use it but this is a great use of info

  127. I like the topic and im feeling the broad knowledge of the writer of the post. Nice Blog in all. Thanks for sharing such info.

  128. i like this idea and i may have to use it but this is a great use of info

  129. “free” tools sounds like music in my ears ;)

  130. Great tools for SEO and Webdesign, thanks!

  131. Thanks for the post, its really containing the descent knowledge and I really like the blog. Thanks

  132. GreatTools. I will try some!

  133. Yes, It is the topic which covers all the aspects of the subject with full depth and at the end produces a nice result based on the soul of the subject.Thanks

  134. The script fully emulates natural browser behavior downloading your page with all the images, CSS, JS and other files – just like a regular user.

  135. Gute Sammlung an Informationen für die Verbesserung der eigenen Homepage.

  136. Master piece of information is here on this blog and i just book marked this site.I will must share this blog and the information i found here really has no value in money but more than it. Thanks for this nice effort which you put here in the shape of this Blog.

  137. Yes, It is the topic which covers all the aspects of the subject with full depth and at the end produces a nice result based on the soul of the subject. Thanks

  138. I have checked openads and it is very good.

  139. Thanks for the post. I really like the blog.

  140. Cool, exactly what i am looking for. Thx.

  141. Some were obvious, some not so. Still, it’s good to have all listed down in one place. More decription would be useful. Thanks.

  142. Excellent post – I’m going to do some research on these tools. Looks like I’ve got a lot of work to do!

  143. Great list of tools! All of them are huge in terms of making the site more appealing and visitor friendly. Thanks a bunch again. I am going to start using some of them

  144. Thanks for the post. Some good tools for my own Hotel-Blog.

  145. This post really helped to improve our website. Thank you!

  146. Wow, these are some really great tools, I will definitely look into them to implement them folks.

  147. Tolle Sammlung an Programmen um seine Seite zu optimieren, ein wahres Geschenk für jeden Webmaster.

  148. Mal schauen ob ich damit meinen Bodenmais Blog verbessern kann.

  149. thanks for the great list and tools. some of them are really good. best tom

  150. I am ashamed to admit that the only tool I knew out of the lot was ‘Google Analytics’ :-(

  151. Great list you have there mate, very useful, in particular the bad neighbourhood link checker, cheers mate!

  152. there r realy some very useful tools in this list. THX.

  153. For some reason each time I click on a link on your web site, it brings up a download trying to get me to download something marked as “pending.exe” – not really certain if you are aware of this?

  154. Don’t know if you’re aware, but only half of you web site is showing in mozilla, the remainder is off the side of the page. Works fine in internet explorer though.

  155. Hey I would like to thank you for all the great information on your site. I just made mine a few days ago and hopefully your helpful work will make it become a success! God bless.

  156. Thanks for this great list of websites. This will come to great use.
    Benchmarking MRO

  157. The good thing about these tools is that as per my knowledge all of them are free of cost and any one can use them and enjoy.

  158. [...] 33 Free Tools to Make Your Website Better [...]

  159. ThankS, for this great list of websites. This will come to great use

  160. I list of very nice and useful tools. Thanks!

  161. Hey dude, that was really a good listing of usf tools. Cheers!

  162. Interessting. Good list. Thanks for the informations

  163. Nice post, great job. I have recently started my own blog so its good to learn from what you have going here. Many Thanks.

  164. Great list you have there mate, very useful, in particular the bad neighbourhood link checker, cheers mate!

  165. Very interessting informations for me. That was somethink I wanted to know

  166. Thank you for the list. I like it.

  167. Coo, best list of tools I have yet to see. Developing site scratch, this narrative approach is already saving us from mistakes and unfocused activities….and time is too valuable to waste.

  168. Add http://www.reedge.com on next list. Give it a try free multivariate testing tool.

  169. You can add http://www.reedge.com to the next list you make. Its conversion optimizing software (funnels, testing, segmenting)

  170. Thanks for the list. One note: #24 OpenAds is now openx. This is my favorite open sources ad serving platform! Thanks again!

  171. I would also add sites such as clker.com which specialize in providing free, non-copyrightable clip art images. Not only can you add professionally created art to your website – but you need not worry about people coming back and telling you to take it down later.

  172. Great list of tools, I find that google analytics provides all the services of getclicky on a much more reputable platform and easier to understand GUI

  173. Great list! The one that I would recommend the most, especially for those starting out with tracking the effectiveness of their website, is HubSpot’s Website Grader. Offers wonderful advice and guidance. Their Twitter Grader isn’t too shabby either. Not the be all and end all, but insightful all the same.

  174. [...] 33 Free Tools to Make Your Website Better – Great list of tools including analytics, development tools, SEO, site evaluation and monitoring, and much more. [...]

  175. Great list of great website tools! Still some could consider a very simple and straightforward yet free SEO Check service: http://webprojectors.ca/free-seo-check
    Enjoy!

  176. Great list of tools! All of them are huge in terms of making the site more appealing and visitor friendly. Thanks a bunch again. I am going to start using some of them

  177. What a disappointment! the first 3 tools I looked up are listed as “permanently closed” or “closed for rewrite”. I don’t have time to go down the rest of the list to find they are all out of business.

  178. Great list, thanks for sharing. I love Hubspot’s Website Grader. I also just tried the broken link finder and that was informative. I’m going to fix the 12 links it found as questionable!

  179. [...] 33 Free Tools to Make Your Website Better [...]

  180. [...] 33 outils pour améliorer votre site Web (anglais) par Bryan Eisenberg [...]

  181. WoW Progress (see Resources) is a website that tracks statistics from guilds …

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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