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Marketing Optimization Blog

GrokDotCom is published in collaboration with the knowledge-thirsty folks at FutureNow and focuses on grokking human reactions to marketing, sales, PR & evolving media. Borrowed from Robert A. Heinlein's novel, Stranger in a Strange Land, "Grok" is derived from a Martian word meaning "to drink" pure knowledge until it's deep within our molecules.
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FutureNow Post
Monday, Aug. 18, 2014 at 3:34 pm

Best Adwords PPC Conversion Trick EVER!

August 18th, 2014

Did you know there is a secret EASY way to optimize conversion within your PPC campaigns?  It’s a little trick called “Create Rule For Campaigns” and it should be your best friend.  Here is a quick case study of how improved PPC conversion rate.  They were able to decrease cost per conversion by 35%, increase conversion rate by 11% and decrease bounce rate by 4% all by applying a few simple rules to their PPC…

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FutureNow Post
Friday, Mar. 8, 2013 at 1:18 pm

Getting Started with Social Media: Use Google+ Wisely

March 8th, 2013

Google+ is becoming more and more popular in terms of social media for business.  The main advantage of Google+ is that your activity will easily rank high in Google search results.  Make sure you have your Google Plus profile set up to connect with your potential customers strategically.

Link To Social Media Accounts

If you offer promotions in your other social media accounts, make sure you link to them in your G+ profile.  You can also post information on…

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FutureNow Post
Monday, Feb. 4, 2013 at 11:10 am

Getting Started With Social Media: Twitter Tips for Success

February 4th, 2013

The secret to executing a successful campaign on Twitter is to be creative.  The creativity of Twitter campaigns is starting to downplay that of Superbowl commercials.  Use the concepts that the best advertising companies in the industry use to make your Twitter campaigns worth your effort.

Prepare Your Audience for Twitter Success

With so many great idea for Twitter campaigns these days, it is essential to know how to execute your own creative idea successfully.  Before you launch your…

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FutureNow Post
Monday, Jan. 21, 2013 at 10:28 am

Not To Miss: Which Test Won Live Event!

January 21st, 2013

Which Test Won is holding a live event! From May 8-10th in Austin, Texas you will have the opportunity to meet and learn from some of the premiere names in testing.

Day One:

Approximately 20 Conversion experts will share real life Case studies and their outcomes with you.  This should be a great opportunity to get some ideas of tests for your own site or those of your clients.

Day Two:

You get to participate in four specific Working Group sessions, from a total…

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FutureNow Post
Wednesday, Jan. 16, 2013 at 1:38 pm

4 Tips to Consumerize Your B2B Marketing

January 16th, 2013
4 Tips to Consumerize Your B2B Marketing

Everyone can see the lines between the business and consumer worlds blurring. In the technology world, this manifests itself in what’s being called the “consumerization of IT” where popular consumer technologies (e.g. smartphones and apps) are bleeding into the enterprise. This trend extends beyond IT and touches many facets of the business and your B2B marketing strategy is no exception. Today, Derek Singleton will show you some ways your B2C marketing strategies can be used…

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Marketing Optimization Blog
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