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ESPN.com - 2009 first major redesign
In the first major redesign of the new year, ESPN.com unveils it’s latest redesign today, after two weeks in “private” Beta for it’s Insider subscribers. Despite the two week focus group, today’s redesign doesn’t appear noticeably different from the version that launched privately 12/15. Their stated goals were:
1) less clutter, ostensibly to drive higher engagement (more time spent on site, more pageviews, more traffic) 2) more ad space, to drive higher revenue
Do you think the…
...continue to read "Calling All Sports Fans - ESPN.com gets redesign"
“There’s no reason to become alarmed, and we hope you’ll enjoy the rest of your flight. By the way, is there anyone on board who knows how to fly a plane?”
- Elaine in the movie Airplane
Does looking at an instrumentation panel like this (picture on the left) create feelings of information overload? It does for most non-pilots I know.
Pilots on the other hand, quickly identify the primary flight gauges and navigation equipment. They know what’s immediately important for flying the…
Bryan Eisenberg killing web analysts? That is surprising!
More than five years after helping to establish the Web Analytics Association has Bryan finally gone completely nuts?
Has Bryan given up on Web Marketing and Analytics: Process, Talent & Tools?
Has Bryan turned on his friends and now hunting for Avinash, Eric, Jim and all these other analysts?
Ed Wu, the Super Web Analyst, explains it best. You can find out if Bryan Eisenberg is trying to kill web analysts by simply clicking through this link.
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In the column, “Calling You to Action,” I covered the basics of optimizing the calls to action on your site. The column prompted this comment from “Florida Design” that appears on our blog:
I keep telling people this. I don’t think that optimizing a site for conversion is a “Call to Action” science. It’s a usability science. People aren’t going to click something because its big round and yellow, and says “Click Me”. The reason people click this types of links…
...continue to read "The Sciences and Disciplines of Web Site Optimization"
Don’t miss the 15 year old and still current Calvin & Hobbes on the financial crisis http://bit.ly/RqdH.
Don’t miss my interview with David Szetela on PPC Rockstars today. You’ll hear us discuss the top page and ad elements that every PPC advertiser should test.
What do you think - Is Twitter the Next Second Life? http://tinyurl.com/8nof7j. You may also want to read The State Of The Twittersphere? http://tinyurl.com/6upklq. GigaOm claims Followers Aren’t Really Friends on Twitter. This leads to some of the challenge of…
...continue to read "TheGrok’s Not-To-Miss Links for the Week 12/29/08"
Branding Through Reverse Camouflage
The Value of a Unique Value Proposition
Take ‘The Hidden Cost of Web Form Abuse’ Survey
Mini Case Study: Unique Value Proposition & a 33% Conversion Lift
We all agree that the sooner we can put 2008 behind us the better. Should we be looking forward to 2009? Yes, says Jim Sterne, Chairman of the Web Analytics Association and Founder of the eMetrics Marketing Optimization Summit.
He says 2009 is Our Year to Shine. This is the year that web data and web intelligence come into their own. This is the year upper management will be looking to the web for rescue - and you'll be there with the answers. If, that is, you stand ready to move up the to the next level of continuous web marketing improvement and that is all about tactics this year. Jim will lay out the conceptual framework and then tell you exactly where you need to focus your attention to make 2009 the best year yet for your business online.
Register now as space is limited.