Every time I see a button or text link that includes or says “click here,” I pull 10 hairs out of my head.  I have a lot of hair, so the good news is that I won’t go bald anytime soon.  It’s troubling to see that so many sites are still using this language within their calls to action. Using this flimsy phrase makes the call to action weak!

If the call to action is underlined copy, visitors realize…

...continue to read "“Click Here” Makes Me Rip My Hair Out"

If you are a frequent Grokdotcom reader, this will not be the first time you’ve heard FutureNow stress the importance of having a Unique Value Proposition (UVP).  UVPs are critical in grabbing the attention of new visitors. However, the creation of a UVP is not as simple as one would hope.

Recently, I’ve taken on a few new clients who have no UVP at all. And not surprisingly, they’re having a difficult time creating one. (If it were simple to do,…

...continue to read "3 Tips for Creating a Unique Value Proposition"

This post is designed to get your creative juices flowing when it comes to leveraging your Unique Value Proposition (UVP).

For those who aren’t familiar with the phrase, we at FutureNow define Unique Value Proposition as: The brief, memorable phrase that concisely and powerfully describes the value of your business and creates excitement in the prospect.  The value proposition is not a slogan or a phrase designed for advertising, although that is one potential use for it.  Instead, its…

...continue to read "Take Your Unique Value Proposition to the Next Level"

Attracting visitors to your site is similar to the dating scene and wooing your prospective partner. And, like in courting, there are some hard-fast rules of engagement for attracting your prospect.

1. Look Nice – You want to put your best face forward. Your homepage is often the first thing that your visitor sees when they visit your site, so make sure that it is aesthetically pleasing and easy on the eye. Remember, for a vast majority of sites, the homepage has…

...continue to read "5 Ways to Court Your Visitor"

I just finished reading a “prediction” post called 9 Digital Trends for 2010. While some of the predictions were pretty expected (e.g. Facebook will continue to have an impact in 2010), a few of them really made me think.

The #9 prediction was that there would be “more Flash, not less” on websites in 2010.  The authors posit that Flash on websites will experience a resurgence online in 2010 due to increased adoption of broadband, improved track-ability, and new options…

...continue to read "Will You Flash Your Visitors in 2010?"