See Like An Outsider In 3 Not-So-Easy (But Worth It) Steps
Future Now's Marketing Optimization Blog
GrokDotCom is published by the knowledge-thirsty folks at Future Now and focuses on grokking human reactions to marketing, sales, PR & evolving media. Borrowed from Robert A. Heinlein's novel, Stranger in a Strange Land, "Grok" is derived from a Martian word meaning "to drink" pure knowledge until it's deep within our molecules. Do you Grok Dot Com?
Featured Content by Future Now:
Marketing Analytics in Action
The desire to use analytics and testing tools to boost marketing ROI is greater than ever before. I can tell. When I present at conferences I enjoy speaking with attendees and other industry friends. I’ve noticed some interesting new challenges emerging especially as the economy slows. My sample size is small and while asking you may not be scientific I’d like to see if this anecdotal data is telling us something. Once the information is collected we’ll share it with you.
To get a better sense of what is going on, we’ve put together a 4 minute survey.
Will you please take …
...continue reading "Marketing Analytics in Action"
Written by:
Bryan Eisenberg
New Customer Insight Using Oldest Form of Communication
What’s hot and exciting in customer research? A neurological breakthrough? A fancy new psychological tool? Nope - Analyzing text. That’s right - analyzing what people say.
A recent Advertising Age article, What All That Chatter Is Really Saying, talks about how text analytics can turn customer feedback into more …
...continue reading "New Customer Insight Using Oldest Form of Communication"
Written by:
Holly Buchanan
E-commerce Still Too Complicated For Most
I was catching up on my reading from last week and noticed this gem from …
...continue reading "E-commerce Still Too Complicated For Most"
Written by:
Brian Bond
Flash May Now Bring More Search Traffic, Does it Matter?
Adobe was the first company to introduce the concept of plug-ins to software (Photoshop), to open up Post Script standards, now they are opening up Flash so that search engines can crawl the files. Kudos …
...continue reading "Flash May Now Bring More Search Traffic, Does it Matter?"
Written by:
The Grok
Bryan Eisenberg Interview from Search Engine Watch
Just before his keynote presentation at the Search Engine Strategies conference in Toronto the other week, Search Engine Watch executive editor Kevin Heisler caught up with FutureNow co-founder Bryan Eisenberg to chat about website optimization, split-testing, word-of-mouth marketing, social commerce, personas, and …
...continue reading "Bryan Eisenberg Interview from Search Engine Watch"
Written by:
Robert Gorell
9 Ecommerce Innovations Worth Testing On Your Own Site
Ever wonder how often other people return an item you want to buy online?
Honestly, it never occurred to me before, but now that I’ve seen Shoeline.com’s Return-O-Meter™, I wish other online retailers would borrow the idea (especially since I’ve learned it’s …
...continue reading "9 Ecommerce Innovations Worth Testing On Your Own Site"
Written by:
Robert Gorell
Boost Conversions With Better Product Page Images
One of the most effective — and overlooked — ways to differentiate yourself from the competition and improve conversion is to optimize the images on your website.
Granted, a rose by any other name would smell as sweet, but …
...continue reading "Boost Conversions With Better Product Page Images"
Written by:
Robert Gorell
Dear Airline Industry, Being “Least Awful” Won’t Save You
Each day it seems there’s a new headline about the latest “amenity” for which an airline plans on charging us, which, of course, causes a ripple effect as every other airline chooses to follow suit with a justification that comes across as, …
...continue reading "Dear Airline Industry, Being “Least Awful” Won’t Save You"
Written by:
Brian Bond
Information Overload: Why Less is the New More
A new report entitled Information Overload: We Have Met the Enemy and He Is Us was written up recently in the Wall Street Journal and the New York Times. Commissioned by …
...continue reading "Information Overload: Why Less is the New More"
Written by:
Brendan Regan
Do Women Respond to “Free Shipping” More Than Men?
In test after test, it seems “Free Shipping” is still a great incentive for online shoppers. I know I’m a sucker for free shipping. It just feels like, well, like I’m getting real value in the …
...continue reading "Do Women Respond to “Free Shipping” More Than Men?"
Written by:
Holly Buchanan
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Firefox 3: How to Convert Seven Million Visitors in a Day
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