The desire to use analytics and testing tools to boost marketing ROI is greater than ever before. I can tell. When I present at conferences I enjoy speaking with attendees and other industry friends. I’ve noticed some interesting new challenges emerging especially as the economy slows. My sample size is small and while asking you may not be scientific I’d like to see if this anecdotal data is telling us something. Once the information is collected we’ll share it with you.

To get a better sense of what is going on, we’ve put together a 4 minute survey.

Will you please take …

What’s hot and exciting in customer research? A neurological breakthrough? A fancy new psychological tool? Nope - Analyzing text. That’s right - analyzing what people say.

A recent Advertising Age article, What All That Chatter Is Really Saying, talks about how text analytics can turn customer feedback into more …

I was catching up on my reading from last week and noticed this gem from …

Adobe was the first company to introduce the concept of plug-ins to software (Photoshop), to open up Post Script standards, now they are opening up Flash so that search engines can crawl the files. Kudos …

Just before his keynote presentation at the Search Engine Strategies conference in Toronto the other week, Search Engine Watch executive editor Kevin Heisler caught up with FutureNow co-founder Bryan Eisenberg to chat about website optimization, split-testing, word-of-mouth marketing, social commerce, personas, and …

Ever wonder how often other people return an item you want to buy online?

Honestly, it never occurred to me before, but now that I’ve seen Shoeline.com’s Return-O-Meter™, I wish other online retailers would borrow the idea (especially since I’ve learned it’s …

One of the most effective — and overlooked — ways to differentiate yourself from the competition and improve conversion is to optimize the images on your website.

Granted, a rose by any other name would smell as sweet, but …

Each day it seems there’s a new headline about the latest “amenity” for which an airline plans on charging us, which, of course, causes a ripple effect as every other airline chooses to follow suit with a justification that comes across as, …

A new report entitled Information Overload: We Have Met the Enemy and He Is Us was written up recently in the Wall Street Journal and the New York Times. Commissioned by …

In test after test, it seems “Free Shipping” is still a great incentive for online shoppers. I know I’m a sucker for free shipping. It just feels like, well, like I’m getting real value in the …